Website Optimisation Services in Ghana

Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Why Consider Search Engine Optimisation

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines and receive way more clicks than paid advertisements. Search engine optimisation has 20X more traffic opportunity than PPC on both mobile and desktop.

Search engine optimisation is performed for a website to receive more visitors from a search engine when the website ranks higher on the search engine results page (SERP). These visitors after engaging can then be nurtured and converted into customers. Since there are numerous websites out there calling for attention, one has to consider optimising their website to attract more visitors.

Search Engine Marketing Solutions

Here at Xposze our search engine optimisation goal is to optimise your site to deliver the best content to search engines, so that your content can be properly indexed and displayed within search results - AKA getting more eye balls.

As our rule we always begin with research, keyword research & type. As professional marketing practitioners we follow not all the algorithms by google, but few essentials optimisation to your site to achieve your aim and goals

This includes;

• Crawl accessibility so engines can read your website
• Compelling content that answers the searcher’s query
• Keyword optimisation that attracts searchers & but identified by engines
• Great user experience, fast pages loading speed and compelling UX/UI designs
• Share-worthy content that earns links, citations, and amplification
• Compelling Title, URL, & Description that generates high CTR.
• Snippet/schema markup that stands out in SERPs

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Search Engine Optimisation In brief

Keyword Search & optimisation

On-page & Technical SEO

Content & Link Building

Measuring & tracking success

Why Choose Us ?

With the know how and experience as marketers, designers, developers and writers we can help you attain all you digital business development goals.

Our designs are unique and different from the rest, making it attractive and compelling to engage with.

Our All-in-One digital business development services are moderately priced - a monthly subscription fee closer hiring a professional in-house but cheaper than setting the professional up in house (with space, desk/chair, equipment, etc).